GFOTY (Girlfriend Of The Year) latest song, “Cake Mix,” like her other music, sounds like it’s been created on a tiny little synthesizer at a huge sweaty rave. Envision one of those video games that people are addicted to — Candy Crush Saga comes to mind– then add sound effects like the game “Asteroids” and the accent of a cheeky British woman (putting it mildly) and that’s GFOTY.
But it’s still hard to really describe her style. Maybe dance-synth?
Noisy Music has called GFOTY (who says her name is Hannah Diamond) “post-ringtone music”: read that story here.
She’s also author of tender lines like “I want you to like me”; “Bad things happen/not to me though”; and “Drown her in my tits,” all set to a hyper mini-synth parade.
GFOTY, from London, explained how “Cake Mix” was cooked up.
“Basically C ake Mix was created after I got with this really hot guy who had a GF – I mean, I thought he was hot at the time but in reality he looks like that really weird bloated face when your making a Mii character on your Wii – you know the one yeah? It’s kinda just about me stealing people’s boyfriends and being abnormally huge. This one guy on Twitter said he saw me out once and I was way smaller then he imagined and to ‘never meet your heroes’ or something like that and I mean like I’m 169cms (55) and I wear high shoes all the time too so like HOW TALL DID HE WANT ME TO BE? So I guess – yeah it’s kinda inspired by that guy on Twitter primarily. So I guess cake has nothing to do with the mix apart from me making cakes and stuff.”
Girlfriend Of The Year is with PC Music — a fairly new label that’s been flying under the radar for some time, but not everyone’s gotten the memo– read more on PC Music on Pitchfork.